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Thursday 30 November 2017

Salesforce Community Cloud


Community Cloud is an online social platform that enables companies to connect customers, partners, and employees with each other and the data and records they need to get work done. This next-generation portal combines the real-time collaboration of Chatter with the ability to share any file, data, or record anywhere and on any mobile device.
Community Cloud allows you to streamline key business processes and extend them across offices and departments, and outward to customers and partners. So everyone in your business ecosystem can service customers more effectively, close deals faster, and get work done in real time.

You can build communities to gain deeper relationships with customers or provide better service by enabling customers to find information and assist each other online. Or you can connect your external channel partners, agents, or brokers to reduce friction and accelerate deals. And you can empower employees to connect and collaborate wherever business takes them.
Because Community Cloud is built on the Salesforce platform, you can connect any third party system or data directly into the community. Your organisation gains the flexibility to easily create multiple communities for whatever use case your business demands.

HR and IT Help Desk can engage employees and deliver critical knowledge and instructions. And from onboarding to payroll to IT troubleshooting, employees can help themselves to the information they need, 24/7.
Employees find, share, and collaborate on content in real time, and connect with others in the social intranet — beyond the boundaries of their department, office, or even country.
Self-service empowers customers to find answers to their questions with a searchable knowledge base, and work together to answer one another’s questions and solve problems, dramatically reducing service cases while increasing customer satisfaction.
Community engagement leverages passionate consumers as “experts” within the community to be rewarded for helping other customers. These evangelists help lend a human face to your brand — and promote deeper customer loyalty.
Empowered e-commerce enables customers to track their accounts, and connect to other customers to share experiences with the product, add reviews, and even suggest product improvements.

A partner knowledge portal allows you to give your entire channel immediate access to the resources and experts they need, such as critical sales assets and product information, and even provide training and certification courses to keep your sales organisation running smoothly.
A channel sales community connects your internal and external sales teams in real time, so partners can collaborate directly on sales records, easily track revenue, monitor pipe generation to reduce deal friction — and make deals happen.
Community Cloud is built on the trusted Salesforce1 platform. The robust and flexible security architecture of the platform is relied on by companies around the world, including those in the most heavily regulated industries — from financial services to healthcare to government. It provides the highest level of security and control over everything from user and client authentication through administrative permissions to the data access and sharing model.
Trust starts with transparency. Salesforce displays real-time information on system performance and security, and offers tips on best security practices for your organisation.

Companies of any size can create seamless, branded community experiences quickly and easily with Community Cloud. For example, Lightning Community Builder and Templates provide a great out-of-the-box solution to get you started, with simple customisation options as your business grows.
Lightning Community Builder makes it easy to customise your mobile-optimised community to perfectly match your brand. This includes incorporating third-party and custom components for ultimate customisation.
Community Templates are secure, reliable, scalable, and optimised for mobile. These state-of-the-art templates are designed to be used right out of the box — no coding or IT required.

Chatter is the social layer that goes across all Salesforce’s products. A company can also use Chatter to create an internal social network across their organisation. Chatter provides a forum that allows anyone to share insights, propose ideas, connect teams, and provide direct feedback instantly.
Community Cloud allows companies to create branded sites that connect customers, partners, and employees with experts and information — and each other. As with other Salesforce products, Chatter is the social layer in each community, which can be enabled to enhance personal interaction and direct collaboration among members.
There are many options for using Community Cloud on a mobile device. Because Community Templates are fully responsive, it’s easy to provide a rich experience that can be viewed on any mobile device.
For employee communities, your workforce has full access to Salesforce1. And customers also can create a customised mobile app for their community using the Salesforce Mobile SDK, which is now available to all Lightning and Database.com developers.

If you already have a customer or partner portal, you’re automatically a Community Cloud customer. You simply need to migrate your portal to create a community. Migration is easy.
Because Community Cloud is our next-generation portal, it offers all the functionality available in portals, plus many additional features. Community Cloud gives your business the power of a social platform. It allows you to streamline business processes by sharing data and files to the internal and external users you choose — and allows them to collaborate in real time, from anywhere.

Files Connect integrates third-party file repositories with Salesforce to make them instantly mobile and social. Files Connect users can immediately connect Microsoft SharePoint, Microsoft OneDrive, or Google Drive files to Salesforce — and access them from their desktop or Salesforce1.
It’s easy to attach files to Salesforce records and share them with the audiences in your community directly from the feed, making critical documents instantly available for customers, partners, and employees. So everyone can connect and collaborate on any device, from anywhere.

Our Community Management Console allows you to quickly and easily monitor and measure key metrics, run reports, set up customised dashboards, and take action from one central place.
Our powerful online platform also allows you to create a seamless customer experience. Members can ask a question, file a service ticket, and make a purchase — all within the community. And you’ll have a 360-degree view of a customer’s entire journey.

Community Cloud is priced based on the type of community you’re building. Employee, Partner, and Customer communities each start with a base price, and can include additional savings based on the number of users and the needs of your growing business.
Contact us at 1-800-667-6389 to speak with a Community Cloud representative who can help you find the right solution for your business.

Employee Community builds an internal social intranet across an enterprise. It includes Chatter, Sites, myCases, Answers, Files, Content Libraries, Knowledge, and Ideas.
Externally facing Community Cloud products include Customer Community, Customer Plus Community, and Partner Community. Customer Community enables feed discussions, groups, profiles, gamification, moderation, analytics — everything you need for high-scale external collaboration. Customer Community Plus adds the ability to control sharing; add private groups; and limit the ability to access files, posts, and records within the community so that some conversations can happen in private. In addition to this privacy, Partner Community enables cooperative selling within the community, adding lead and opportunity management, campaigns, and events.

Any business user can use templates to build a customised, branded community anytime, without coding or even IT staff. Templates are specifically designed to allow you to quickly and easily set up and maintain a community right out of the box. And they are automatically mobile optimised, so your community will always look great on any device.
If you’d like to customise your community even more, Lightning Community builder allows you to change the look and feel of Templates. And of course, no coding is required.

The Lightning Community Builder makes it easy for any business user — not just developers and IT staff — to quickly deploy a customised, branded and mobile-optimised community.
Visualforce code allows near-limitless customisation of the community experience. It’s used as a framework that allows developers to build sophisticated custom user interfaces that can be hosted on the Lightning platform. Salesforce partners are skilled at using Visualforce, and are ready work with you to create a community that matches your specialised business needs.

Thousands of companies of every size have built communities with Community Cloud, and found new and exciting ways to connect with their customers, partners, and employees — and transform their business. These include Papa Murphy’s, Plus Relocation, Philips, Toyota, Virgin America Airlines, and more.

Yes. Salesforce can help you successfully deploy a community that is on a non-Salesforce portal, or even another community platform. We can also connect you with Salesforce partners who can help make the process easier.

Salesforce Marketing Cloud


Marketing Cloud is the platform for delivering relevant, personalized journeys across channels and devices — enabling marketers to deliver the right message at the right time throughout all phases of the relationship. Marketing Cloud includes integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. Every imaginable customer interaction and engagement is covered, and guiding customers on their 1-to-1 journeys with your brand has never been easier or more effective.

Our customers range from business-to-business and nonprofits to some of the largest business-to-consumer companies in the world, like Sony, GE, HauteLook, and News Corp Australia. These leading brands, big and small, know that it’s more important than ever to develop and nurture real relationships — to enable their customers’ success, drive revenue, and increase their ROI.

Yes, there are several different subscription plans to choose from. One of Salesforce’s Account Executives can help you assess which plan is right for your marketing strategy.

Companies can provide a premium, personalized experience by leveraging a true 360-degree view of each and every customer with Marketing Cloud. Engage customers with the right message at the right time and on the right channel, resulting in deeper, more meaningful relationships. When you can connect the dots across these touchpoints, you are well on your way becoming a customer company.

Marketing Cloud connects discrete interactions, from any channel, on the customer’s terms. It unites customer data with customer behaviors in real time to create more intelligent communications and interactions that respond to and anticipate customer needs. Every interaction drives personalized, 1-to-1 communications that move the customer along in their unique journey.

A customer journey is a lifelong experience with your brand. It includes all touchpoints and impressions from interactions with your employees, visits to your website, experiences with your products, and beyond. Marketers can guide the customer journey like never before with cross-channel marketing strategies that combine digital and real-world experiences with your brand. The most successful companies create highly personalized and relevant content at scale across many channels to deliver 1-to-1 customer journeys.

Pricing varies based on each customer's individual needs. No matter your company's size or industry, our sales team will work with you to tailor a package that meets your requirements and price considerations.

Marketing Cloud delivers data and application functionality through the web, rather than having them reside on a user’s desktop/laptop/mobile device, hardware drive, or in what is otherwise known as on-premise solutions.

As a result, IT departments no longer need to worry about buying and provisioning servers to hold company data and can instead focus on creating applications that help the business run faster. And they don’t have to worry about installing applications on every device for every user in a business. Instead, users with web access simply log on to an app to access, share, and collaborate on relevant data and business processes immediately.

Salesforce has been a leader in enterprise cloud computing since 1999, virtually creating the category. Today, Salesforce has more than 100,000 customers and continues to be a recognized leader in cloud computing for businesses of all sizes and in nearly every industry under the sun.

Marketing Cloud is designed to create and deliver content on channels mandated by the customer and the situation. It provides a single location for all cross-channel content, enabling brands to speak with one voice and deliver a consistent experience. Whether the right channel at a specific moment is email, mobile, social, ads, in-app, or the web, today’s digital business leaders have a ready-made conduit to engage across marketing, sales, and service.

Visually plan and map out the interactions that will take place for groups of individual customers during each stage of the customer lifecycle with Marketing Cloud. The plan is not just for specific moments in time based on a single event, but instead for the entire customer lifecycle, which can unfold in a coordinated series of events and interactions based on individual customer behavior and your business objectives.

Email drives online commerce. Marketing Cloud offers hundreds of features to help you execute on every possible communication, from basic email marketing strategies to sophisticated campaigns using Predictive Intelligence. Drag-and-drop content tools make it easy for any team member to create emails. With dynamic content blocks for personalization, integrated and automated predictive decisions, and predefined event triggers, you can automatically send relevant messages at any time during the customer lifecycle.

90% of all text messages are read within three minutes. Engage customers with real-time alerts and transactional notifications with easy-to-use tools. Create any kind of mobile message with ready-made SMS and MMS templates and a drag-and-drop interface. Trigger interactions at exactly the right time and place, enhancing the customer journey with personalized mobile experiences that engage when your customers are within a targeted geographic area. Plus, interact on GroupConnect, a new mobile messaging solution that extends customer journeys into group messaging apps.

Now your apps can connect to Marketing Cloud and be part of the customer journey, allowing you to leverage data, connected products, and connected spaces. Your apps can send emails, targeted ads, push notifications, and SMS messages prompted by any kind of data, such as app usage or location. You can set wait times for interactions and create decision and engagement splits to deliver customer content directly from your app — all measured at every touchpoint along the way. Map every customer journey from app download, to onboarding, to daily use, and beyond. Plus, reward your customers right inside your app and even provide them with world-class support the moment they need it.

Social Studio is the easy-to-use single interface from which to operate your marketing strategy across any and all social media channels. Schedule posts and manage your community, all while automatically forwarding important communications to the proper department within your company. For example, quickly get leads from Facebook to your sales department, concerns or queries from Twitter to your customer service department, or requests for new features or advice to your tech support specialists — all automatically and immediately. Even create dynamic content easily with a built-in photo editor.

Marketing Cloud has strategic partnerships with all of the major social networks, including Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Google+.

Marketing Cloud is one of the select few Facebook Strategic Preferred Marketing Developers, where we gain early access to prelaunch product tests and sit on the PMD executive council.

Salesforce is also the only company to be a charter member of both the Facebook Strategic Partner Program as well as Twitter’s Ads API program.

As a launch partner of Pinterest’s MarTech Developer Alpha, Marketing Cloud has access to the Pinterest Business Insights API, providing marketers with data to better understand their brands’ effectiveness on Pinterest.

Selected as a LinkedIn Sponsored Updates partner, Marketing Cloud enables marketers to efficiently manage multiple campaigns, target premium audiences at scale with LinkedIn’s unique demographic data, schedule Sponsored Updates, and track and optimize advertising campaign performance using rich reporting dashboards.

Our web marketing tools equip marketers to easily create and measure the effectiveness of dynamic web pages and personalized content without programming skills. With CloudPages, you can rapidly develop and deploy consistent branded content across landing pages, microsites, Facebook tabs and more. And with predictive intelligence, static websites transform into 1-to-1 experiences with personalized content and recommendations tailored to each customer’s history and preferences. Then, measure the success of your web strategy with native web and mobile analytics, which feature marketer-centric dashboards.

With Social.com and Active Audiences, you can leverage your CRM data to target customers and elusive lookalikes at scale. With Social.com, you can reach customers on any device or channel with identity-based targeting via Twitter, Facebook, LinkedIn, and Instagram. Plus, Active Audiences provides powerful tools for using customer data you’ve already captured — like purchase history, web browsing, and email engagement — to deliver relevant ads via Facebook and Twitter. 

Predictive Intelligence makes predictive decisions based on customer data and behavior analysis. Track user behavior online, and automate messaging based on your customers’ individual preferences — giving you the ability to create and deliver relevant and personalized content to each and every customer without the hours and expense of manual work.

Marketing Cloud includes tools to manage all of your assets, and support workflows, approvals, and even versioning. Create, manage, and track content across all your digital channels from a single location to make searching, categorizing, and filtering your content easier than ever. You can even assign tags, campaign associations, and owners to your content, and then use quick search functionality to easily track it down.

1-to-1 personalization is made possible at scale with a true 360-degree view of each individual customer. Marketing Cloud combines all data sources — including marketing, sales, and service — into individual contact records that are living, breathing, and constantly evolving. Every interaction with a customer — such as an email open, loyalty program registration, new-lead capture, in-store purchase, or service customer — adds to CRM data insights.

Marketing Cloud does more than capture data — it makes it actionable in real time. This is made possible with Journey Builder, which enables marketers to plan, personalize, and optimize customer journeys across channels. Illustrate the customer journey, understand where customers are on their path, and automatically guide them to the next step by detecting triggers. Any change to an individual data record — such an app download — can elicit a pre-approved response, such as an in-app push message thanking the customer and providing tips for use.

Marketing Cloud empowers marketers to measure the effectiveness of their campaigns. Each interaction can be aligned to a specific business goal, providing real-time insights toward attainment. At a more granular level, marketers can test different factors to optimize performance. What frequency produces the best results? On which channels? With what message? And perhaps most importantly, how can a marketer adjust and test combinations of each to improve performance going forward?

By leveraging intelligence-driven data throughout the customer lifecycle to deliver highly personalized messages across channels, Marketing Cloud positively influences customer perceptions of the brand. Benefits include increased customer satisfaction, increased purchases and renewals, greater referrals, and reduced churn.

In order to build great individual experiences, you need great data. That’s where our contact model comes into play. We offer contact management tools so that you can build a 360-degree view of your customer — leveraging native and non-native data from any source. And with our segmentation tools, you can slice and dice the data to find the right audience. Our contact model includes a Predictive Intelligence engine that uses advanced algorithms to predict the optimal content and offers for each individual customer or prospect in your database based on that customer’s history and real-time actions.

24-Hour Technical Support
Our dedicated Salesforce DMP Client Services Team is available 24 hours a day, every day, to support Salesforce customers. If you need technical support, please contact your Client Solutions Manager. Once we get your request, it will be assigned a level to help us determine priority. 
Request Severity
Level 1 - Urgent
Being in or verging on a state of crisis or emergency with very wide customer impact and no workaround available. 
Level 2 – HighA major function/product is unusable, which results in limited functionality or affects a large number of end users. 
Level 3 – MediumSystem performance issue or bug affecting some but not all platform modules with limited impact to customers. 
Level 4 – LowInquiry regarding a routine technical issue; information requested on application capabilities, navigation, implementation, configuration or any other problems other than those falling within the categories above. 

Client Solutions Support:
For routine support, including Low and Medium issues, Salesforce will be available by email during normal business hours to assist in problem resolution that may occur in the day-to-day running of the Services.  
Support hours: 8:00 am EST/ EDT to 5:00 pm PST / PDT
For critical support, including Urgent and High issues, Salesforce maintains two on-call support representatives (one from each of the Account Management department and the Engineering department) who are available 24 hours per day, to answer questions and otherwise assist in troubleshooting critical and high level problems. 
For general platform support requests, email your Client Solutions Manager.
We look forward to assisting you!

Yes. Marketing Cloud is a core component of the Salesforce Customer Success Platform. It operates alongside other clouds to complete the Customer Success Platform: Sales Cloud, Service Cloud, Community Cloud, Analytics Cloud, and App Cloud. The 1-to-1 customer journey remains a seamless experience across your departments — ensuring your ability to anticipate needs and enable your customers’ success.

Across marketing, sales, and service, Marketing Cloud focuses on the 1-to-1 customer journey through all connected devices on every channel. Connect interactions from anywhere, combining customer data and behaviors to create relevant communications that are delivered in real time, on your customers’ terms.

Many organizations are not delivering data-driven interactions and experiences to their customers. Instead, these organizations communicate and interact with their customers through a series of disconnected, independent campaigns and messages — often across many organizational functions that are not coordinated, data-driven, or entirely purposeful.

Salesforce uses Marketing Cloud technology to drive powerful results in every business function. Employee acquisition and onboarding are automated with Marketing Cloud. Marketing Cloud provides sales teams with enablement materials and competitive insights, and joins with Sales Cloud and Service Cloud to send event messaging over all channels. Salesforce also uses Marketing Cloud to foster new customer relationships with product awareness, support at scale, and targeted communications. Marketing Cloud powers Salesforce’s cross-channel social strategy and digital ad campaigns, as well.

Since 2007, Salesforce Connections has been the digital marketing event of the year. In 2017, we’re changing it up a little. We’re going all in on Dreamforce — and won’t be hosting a stand-alone Connections event this year. We’re working hard to make Dreamforce ’17 on November 6–9 in San Francisco the #1 destination for marketers from around the globe. Join the brightest marketing minds for the best Dreamforce for marketers yet.

We won’t be hosting a stand-alone Connections event in 2017. We’re working hard to make Dreamforce ’17  on November 6–9 in San Francisco the #1 destination for marketers from around the globe. Join the brightest marketing minds for the best Dreamforce for marketers yet.